The one constant in social media marketing is that things are always changing, and this is especially true on the world’s largest social network, Facebook.
Even more interesting these days is that when Facebook makes a change, there’s a trickle-down effect to Instagram, which is especially true in regards to advertising.
The fine folks at Facebook have released some great updates we should look forward to in the coming months – updates we should keep in mind when planning our 2019 strategies. To help keep you up to date, here are eleven new Facebook updates that you need to know about for 2019.
Facebook Ad Solutions and Features Updates
1. Shopping in Instagram Stories
Create more interactive and engaging shopping experiences by adding product stickers to your Instagram Stories.
Users viewing your story will be able to get product details and other information, and they’ll also have the ability to click through to your mobile site to make a purchase.
2. Augmented Reality Ads
With Augmented Reality Ads, brands will be able to build deeper connection with users by helping them interact with, and visualize, different products and experiences within the Facebook platform.
As you can see, the ads will enable users to quickly access the Facebook camera to test your offerings via a ‘Tap to try on’ CTA.
3. Facebook Stories Ads
Facebook Stories Ads will also enable brands to create new experiences for via the platform’s Stories option.
Facebook Stories hasn’t taken off the way Instagram Stories has, but this type of full-screen creative is very popular right now, and Facebook Stories ads will provide more options to reach people across both platforms.
4. Playable Ads
Facebook also recently added Playable Ads for game apps, which enable users to “try before they buy” – which should lead to higher intent installs from users who’ve had the opportunity to experience the app before installing it.
Facebook Updates for Pages
5. Facebook Page Recommendations
You may have already seen this, but Facebook Page Reviews have been updated to Recommendations.
The update aims to provide Page visitors with a better understanding of what they can expect, based on previous customers’ experiences, which adds an extra level of transparency to the feedback.
6. Redesigned Pages on Mobile
Another update you’re likely already aware of is that Facebook business Pages have been redesigned on mobile, making them easier to navigate, which should drive more action, according to Facebook.
Facebook Measurement Updates
7. Video Metrics Updates
Facebook also recently updated its video ad metrics in order to help advertisers get a better handle on true video engagement, and optimize video creative based on those behaviors.
8. Self-Serve Brand Lift in Test and Learn
Facebook has also implemented new self-serve options to test and understand how your Facebook Ad campaigns impact the perception of your brand. This is a tool we can’t wait to get more familiar with.
Updates to Creative Tools
9. Video Creation Kit
No video? No problem – Facebook recently launched a new Video Creation Kit which enables you to turn your existing photo assets into mobile-optimized videos. These easy-to-use templates include text options also.
Facebook Campaign Management Updates
10. Value-Based Lookalike Audiences
Lookalike Audiences are great, but how much better would they be if you could identify and target people similar to your customers based on online and offline behaviors?
Less than a year after the Cambridge Analytica scandal launched a privacy reckoning, Facebook is back in the news over yet another data breach, this one a security breach affecting almost 50 million accounts, leaving many wondering, again, how safe their personal info really is.
The blunder – in which a security flaw in the code for the “View As” feature was exploited by hackers to steal access tokens, allowing them to log in to people’s accounts without a password – is wholly Facebook’s fault. As much as Facebook has emphasized the sophistication of the three-part hack, the vulnerabilities were created by Facebook, when developers updated a birthday video feature in July 2017, and were left wide open by Facebook, for more than a year. Sophisticated hackers executed the breach, but it was a lack of sophistication by Facebook that allowed it.
In many ways, it’s more disturbing than the Cambridge Analytica scandal, even though the number of users affected is smaller and the effects of the breach less cataclysmic (so far, it hasn’t been blamed for electing any despots). While the March scandal gave researchers – and the various campaigns they sold it to – complex psychographic profiles of users based on their posts, this breach gave hackers access to take over people’s Facebook accounts. And while in the earlier scandal, people had to grapple with the fact that they (or their friends) were at least at some fault, for being stupid enough to give the “This is Your Digital Life” app permission to harvest their data, the users compromised this time did nothing wrong.
This latest blunder also builds on our picture of Facebook as unreliable and undependable, but this time it’s because they can’t protect us, not because they won’t. The Cambridge Analytica story was shocking but unsurprising: it revealed that Facebook didn’t care about our data, except insofar as it could sell it off, packaging it up for the consumption and use of the highest bidder. While it was scandalous that data-hungry, advertiser-friendly Facebook had even allowed such a feature as the one that allowed people to click away their friends’ data, it was in line with their data-hungry, advertiser-friendly MO. The truth about the social network, only vaguely obscured, became clear –Facebook was happy for advertisers to leach our data, to look the other way, as long as it kept advertisers’ happy – but we kept on using it, taking more personal care. Being on Facebook, for those of us who remained, hasn’t felt the same since.
But in this case, it’s not just Facebook’s callousness and carelessness that’s been revealed: it’s their incompetence. Facebook missed serious holes in their security system. People didn’t (or no longer) expect Facebook to look out for them, but they thought Facebook was smarter than this. The company stood to profit from giving researchers access to our data, but stood to gain nothing from letting hackers access our accounts, other than a PR disaster. While Cambridge Analytica taught us that we can’t trust Facebook to take care with our data, this scandal shows that’s we can’t trust them to take care of our data.
Our data, especially in Facebook profile form, will always be an appealing target to hackers, marketers and cartoonishly evil research firms. This case – so far nameless and perpetrator-less – illustrates that we just can’t rely on Facebook to protect it. We can’t rely on Facebook’s care or their competence to shield us.
Zuckerberg likes to describe security battles as an “arms race”, and did so again during a press call on Friday, as Slate’s Will Oremus recounted. But it’s an arms race Facebook is losing. The social network is in over its head.
Mark Zuckerberg’s personal data was compromised in the Cambridge Analytica leak, and his page was apparently breached this time too. (What luck. Honestly, if he weren’t the CEO, he’d surely have deactivated his Facebook by now.) It’s pretty obvious at this point to anyone paying attention that the young Facebook founder can’t protect any of us – not even himself.
Facebook may have a large number of active users which make it the largest social network in the world, but that doesn’t mean everybody gets their social fix from Facebook first.
A new Pew study spells trouble for Facebook, as it reveals teens don’t really do Facebook anymore. Not as they used to. Instead, they go to YouTube, Instagram, and Snapchat.
Back in 2015, Facebook was the undisputed king of the charts, with 71% teenagers aged 13 to 17 said they use it. Instagram, also a Facebook property, was second with 52% and Snapchat came in third with 41%. YouTube wasn’t even in that top, and one could easily argue that YouTube isn’t really a social network, albeit it does bring a social element to the table.
Three years later, US teens say they use YouTube (85%), Instagram (72%), and Snapchat (69%) the most. Facebook dropped on fourth place with 51%.
When asked what platform they use more often, 32% said YouTube, while 35% said Snapchat. Instagram and Facebook scored 15% and 10%, respectively.
The study does not include apps like WhatsApp, iMessage, and Facebook Messenger, which all count as social apps.
However, the conclusion is pretty clear, teens do not like Facebook as much as they used to, and this can’t be good news to Facebook. The more time they spend on other services, including Facebook’s own properties and services Facebook is desperately trying to clone, the more they get used to not using Mark Zuckerberg’s social network.
Social media platforms are forever changing the image sizes and formats, so to keep you all updated I have re-created the 2016 social media image sizes cheat sheet and updated it to 2017.
The need for strong social media presence has soared in 2016 and will only increase in prominence in 2017. This is why you really need to keep up to speed with your business / brand / personal profiles, and to optimize them with the right images to represent you!
“The 2017 Social Media Image Sizes Guide” below explains to you what the best image sizes are for each social network and the image types to use. Every major social media platform is listed on here so you’re up-to-date with social media platform optimization.
I’ve also added in Ello social media image sizes as well, as I know a few of you guys are starting to use that platform more and more.
Also this graphic displays specific dimensions and we have also added some very quick tips and insights to help you make your mind up on what photo to use on what social media platform.
I hope you find this graphic as useful as the last few I did in 2015 & 2016.
SOCIAL MEDIA PLATFORMS OPTIMIZED IMAGE SIZES 2017 ( AUG )
GET YOUR SOCIAL MEDIA PLATFORMS OPTIMIZED WITH THE RIGHT IMAGE SIZES AND STAND OUT FROM THE CROWD. FROM TWITTER AND PINTEREST TO INSTAGRAM AND FACEBOOK IMAGE SIZES, WE HAVE THE COMPLETE GUIDE RIGHT HERE IN ONE CLEAR INFOGRAPHIC!
With the ever growing need to have a strong social media presence for your business / brand / personal profiles, it’s so important to optimize them with the right images to represent you.
To help you get the most out of your social media profiles, we’ve produced an infographic “The 2017 Social Media Image Sizes Guide” that tells you the best image sizes for each social network and image types; and to make certain that you’re up-to-date with social media platform optimization. This graphic will be constantly updated, so if the networks change their formats, we will be the first to show it in this graphic.
Not only do we list the specific dimensions, we’ve have also added some very quick tips and insights to help you decide what photo to use in what platform.
Along with the mobile revolution, the demand for social networking has probably taken the world by storm!
Whether it is for a business or a brand or a personal profile, there is a growing need to stay active on social media sites.
You are probably reading this article because you are looking for ways to optimise your social media presence.
And you would agree that images have a strong bearing on the way your social media profile is perceived or remembered!
But, with so many social media platforms, how do you remember the various image size optimisation guidelines?
A cool tip is to bookmark this blog post and the related infographic to stay updated with any changes to the social media image size optimisation rules.
In this article, we lay out a 2015 brief guide to social media image sizes or dimensions for the top social media websites.
TWITTER IMAGE SIZING TIPS
Profile Photo: 400 x 400 pixels (a maximum 100 KB file size)
It is often said that the “first impression is the last impression”!
Your Twitter profile picture is your main identification mark that will be visible to everyone. It will be visible on your home page, on the Twitter stream of your followers whenever you Tweet and so on.
Since it represents you or your brand, the image should be of the highest quality.
Header Photo: 1 500 x 500 pixels (a maximum 10 MB file size)
You can use an eye-catchy, creative image for your high-resolution header photo on your Twitter profile page. As a business, your Twitter page header photo should be in sync with your logo, tagline and brand.
In-stream Photo: 440 x 220 pixels (a maximum 5 MB file size for photos and 3 MB file size for animated gifs)
You can post up to four pictures along with your tweets on this platform. For every in-stream picture, an image link is created which takes up the Twitter character space. You simply need to maintain the 2:1 ratio of the images which can be reduced to a smaller version to effectively fit your follower’s stream.
IMAGE SIZING ADVICE FOR FACEBOOK
Cover Photo: 828 x 315 pixels (a preferred maximum file size of 100 KB)
You can edit and add creative images as your cover photo that represents you or your business in the correct sense. Try to maintain a minimum size of about 399 x 150 pixels.
Profile Picture: 180 x 180 pixels
Unlike the cover photo, which only appears on your Facebook page, your Facebook profile picture will be seen on your page, on posts where you comment, on the timelines of others where you post messages, in search results of Facebook’s Open Graph and so on.
In short, it represents you at most places on the largest social networking platform.
Shared Image: 1 200 x 630 pixels
You can engage your friends or business followers in meaningful conversations by sharing useful images on your Facebook timeline. These will appear in the news feeds of your friends and followers. Check this post for more information on image sizes for Facebook
IMAGE SIZING GUIDELINES FOR GOOGLE+
Profile Image: 250 x 250 pixels
Again, this picture will be your identity across the Google+ network. Even though the dimensions are for a square image, your Google+ profile picture appears as a circle. So, you need to take special care of how your image looks without the important parts being cut out. Cover Picture: 1 080 x 608 pixels
You can use a large picture representing your brand, logo and business tagline as your Google+ cover image. Shared Image: 497 x 373 pixels
You can share images on your Google+ posts and indicate the specific “circles” with whom you want to share the image and for whom it may be more relevant. Remember, such images (along with the associated text) are likely to turn up in the Google search engine for search queries related to your posts or business.
INSTAGRAM IMAGE SIZING RULES
Profile Picture: 110 x 110 pixels Photo Size: 1080 x 1080 pixels Photo Thumbnails: 161 x 161 pixels
For all types of Instagram images, you need to maintain an aspect ratio of 1:1. So, all your images will appear in square dimensions. You need to take special care with the image quality because limited text content is shared on this platform. It is more about the pictures and visuals!
RECOMMENDED IMAGE SIZES FOR PINTEREST
Profile Picture: 165 x 165 pixels
A Pinterest profile picture may not be as important as that of Facebook or Twitter profile pictures. However, you still need to use a nice one. After all, anyone who arrives at your board or pins through the keyword search will probably have a look at your profile too.
Board Display Image: 222 x 150 pixels
Use eye-catchy images for posting on the relevant Pinterest boards.
Pin Sizes: a width of 238 pixels (with scaled height)
Though these are the dimensions for your Pinterest pins, expanded pins will have a minimum width of 600 pixels. You can post larger images (as only the width is fixed, while the length can be scaled further up) for better engagement and more re-pins or likes.
OPTIMISATION RULES FOR TUMBLR IMAGE SIZES
Profile Image: 128 x 128 pixels
You can use a good looking square profile picture that visually represents you or your business on Tumblr. It will appear on your profile page, next to the button to “follow” you when someone lands on your page and as thumbnails next to your posts in your follower’s feeds.
Image Posts: 500 x 750 pixels
You can post images with up to 10 MB file sizes (except for animated gifs which should not be more than 1 MB). You can thus upload really high-quality pictures for your Tumblr posts.
YOUTUBE IMAGE SIZING GUIDELINES
Channel Cover Picture: 2560 x 1440 pixels (for desktop), 1855 x 423 pixels (for tablets), 1546 x 423 pixels (for smartphones), and 2560 x 1440 pixels (for TV)
The sizes are optimised for the different platforms as YouTube videos are often streamed using any of the above mentioned platforms. Also, the video channel cover image should tell your viewers more about the kind of videos that they will probably be able to view on your channel.
Video Uploads: 1 280 x 760 pixels
You know that YouTube is a video sharing site and not an image sharing one. So, you need to maintain this resolution (about 16:9 aspect ratio) for the videos that you upload.
IMAGE SIZE OPTIMISATION FOR LINKEDIN
Background image: 1000 x 425 Standard Logo: 400 x 400 pixels Profile image: 400 x 400 pixels Career Cover Picture: 974 x 330 pixels Banner Image: 646 x 220 pixels Square logo: 60 x 60 pixels
IMAGE SIZE OPTIMISATION FOR ELLO
Banner image: 2560 x 1440 pixels Profile image:360 x 360 pixels
We all want our content to reach more people, and to also live on, and keep bringing visitors to our site long after we’ve published it. Most brands do the basics, they publish a blog and cross-promote articles on social media. Some brands take it further, by publishing directly on social platforms like LinkedIn’s publishing platform or connecting their blog to Facebook Instant Articles. Companies who are serious about driving leads and winning customers online have adopted an inbound marketing strategy that drives traffic, captures leads, and moves those leads down their funnel using lead magnets and calls-to-action on their website, and blog.
We’ve found, however, that most companies aren’t using some of the best content promotion techniques available to them, even though they’re free. We think they’re so valuable, that we add these sites, tools, and strategies to the content strategy we create for all of our clients.
In this post, we’ll share seven easy and free ways to get more traffic.
1. Add Links to Social Bookmarking Sites
You should look to promote all your content on social bookmarking sites.
Bookmarking sites like Reddit and Digg, and StumbleUpon are used by many as one of their primary sources of news, information, and opinion. Adding links to these sites give you access to those audiences.
At the start of 2105, StumbleUpon was the fourth best traffic generating social networking site, behind Facebook, Pinterest, and Twitter. As you know, mileage will vary (we get 4-7% of our traffic from StumbleUpon alone).
It’s not 20%, but it’s not bad either, especially considering that social bookmarking sites are totally free.
2. Add Calls-to-Action to Links You Share
Tools like Snip.ly enable you to add calls-to-action to every link you share.
The ways these tools work is simple – you paste in a link and the tool shortens the link and displays a call-to-action anytime someone clicks it.
Link sharing CTAs are great for promoting lead magnets with every piece of content you share – be it your content, or curated material. They’re also great for promoting events and getting sign-ups.
Different tools have free and paid options which provide additional features, like custom branding, analytics, and promotion options.
We use Snip.ly, but there are many similar tools to choose from including:
When reviewing the tools, be sure to check out how many clicks and conversions you get at each price point (or for free), and if the tools integrate with CRM and email automation software if you plan to use them to collect sign-ups.
3. Add Banner Calls-to-Action to Your Website
Simple website banner ads can be compelling and are usually easy to add to your website.
If you’re doing inbound marketing right, you should have calls-to-action on each page of your site related to the content on each page. Website banners stand out because they’re at the top of the page – they’re the first thing visitors see. They also stand out because they are consistent across your entire site, making them an omnipresent advertisement on all of your pages.
You can use website banners the same way as link based calls-to-action, but they can be particularly nice for driving sign-ups or your event.
Pinned posts are a great way to promote content on your social channels. The great thing about pinning a post is that it stays at the top of your page’s feed until you unpin it. That means, whenever anyone visits your page or profile, it’s the first post they’ll see.
Dhariana Lozano wrote a great article on how to pin posts on Facebook, Twitter, LinkedIn, and Google+. We recommend keeping your latest blog post, content offer, or event as a pinned post.
5. Make Your Social Media Page Banners Calls-to-Actions
Another way you can leverage your social media channels for some free promotion is to change the page banner of your social media profiles into a CTA graphic. This lets everyone know about your latest offer or event.
Facebook is especially well-suited to this because you can use their call-to-action buttons to link to the landing page related to what you’re advertising. All you need to do is design a banner that describes your offer and points to the button on your page.
Not all page banners are as well suited to this as Facebook, but you can usually find a way to utilize the banner to promote your latest offer or event.
If you’re using pinned posts, you can combine the two and have your banner point to the pinned post that has a better description, and a link to the relevant landing page.
6. Answer Questions on Social Q&A Sites
Another set of promotional sites which are worth looking into are social question and answer sites like Quora, Yahoo Answers.
How do you use a Q&A site to drive traffic? Simple, use the blog posts you’re already creating to answer questions posted on the site. Every time you publish a new post, search for related questions. Answer those questions and link back to the relevant blog post for additional information.
This can often be done in as little as 30 minutes after publishing a post, and from that point, the traffic will start streaming in.
7. Have Employees Share Content on Their Social Channels
One thing every marketer and business is trying to do on social media is get more reach. Employees can provide built in reach.
Encourage employees to share your latest articles, content offers, and news about upcoming events on their personal social channels. Employees are often eager to talk about the exciting things their company is doing, and this gives them the opportunity to do just that. Every employee that shares your content will be extending your reach to a new group people.