Should Brands Abandon Facebook?

Should Brands Abandon Facebook?

My answer to this rhetorical question is yes – unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is almost not […]

Defeat Could Haunt Brazil for Generations

Defeat Could Haunt Brazil for Generations

t’s a well-known (and oft-paraphrased) quote from the late legendary Liverpool FC manager Bill Shankly, but it bears repeating. “Some people believe football is a matter of life and death,” Shankly said. “I am very disappointed with that attitude. I can assure you it is much, much more than that.” Now consider that supporters of […]

Facebook, YouTube, Twitter Blocked in Iraq Amid Crisis

Facebook, YouTube, Twitter Blocked in Iraq Amid Crisis

As Iraq faces a growing insurgency in the north that is threatening to pull the country apart, the country’s Ministry of Communications has reportedly blocked access to a number of social media sites. Some Twitter users in Iraq, who have found ways to circumvent the restrictions, are saying that Facebook, YouTube and Twitter are all inaccessible. When users […]

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How people in the Middle East use social media and entertainment media

New research from Northwestern University in Qatar has shed fresh light on how residents of Qatar, Saudi Arabia, Lebanon, Egypt, Tunisia and the United Arab Emirates use social networks and entertainment media. The survey, which followed on from a 2013 study into broader media use, revealed that respondents often cite news as one of their favorite entertainment genres. From […]

HOW TO GET MORE FOLLOWERS ON TWITTER

HOW TO GET MORE FOLLOWERS ON TWITTER

Twitter can be a stressful experience. Unlike Facebook or Instagram, it is hard to feel content when only your closest friends and loved ones are following you. Watching others gain more and more followers as you fall short can evoke feelings of inadequacy akin to watching the cool kids eat at the cool table in […]

How to take advantage of the new Facebook ads

How to take advantage of the new Facebook ads

Facebook ads have followed a distinct “less is more” trend over the past year. That is, at least in terms of quantity. Last June, the company announced it would be streamlining its range of 27 (often confusing) ad products, and now it’s also reducing the frequency of those ads you see on the right-hand side […]

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